Best customer feedback tools

The short answer: SurveyMonkey is the most complete if your team can pay for Team Advantage, where its AI reading of written answers starts. SurveySparrow has the most ways to send a survey, and Typeform has the most polished form. Enform fits small teams who mostly ask open questions and want the answers read and counted for $10 a month. Google Forms is the plain option. Delighted, a common pick on older lists, is no longer available.

Every tool here collects feedback. The difference is what happens next: who reads the written answers, and whether that help is on the plan you'd actually buy.

The shortlist

Ordered by fit for a team collecting feedback from people: ways to send it come first, then how much help you get reading what they wrote, then cost.

Checked on against each tool's own pricing and help pages, linked under each tool. Enform is our product.

  1. SurveyMonkeyA mature survey platform with 1,800+ pre-written questions, benchmarks against other companies, and a free Basic plan limited to 10 questions per survey.Open-ended replies: Team Advantage adds word clouds, keyword tagging, AI that groups written answers, and Analyze with AI (20 prompts per survey).Watch out for: Team plans start at 3 seats, and Basic only shows a limited number of responses per survey.Sources: SurveyMonkey pricing, SurveyMonkey Team plans
  2. SurveySparrowSends surveys over email, SMS, WhatsApp, QR codes, embeds and more, with NPS, CSAT and CES surveys in its CX suite.Open-ended replies: We didn't find an AI feature for reading written answers on its pricing page.Watch out for: The free plan's limits are stated two ways on its pricing page (75 responses a quarter in one place, 50 a month in another), so check before you rely on them.Sources: SurveySparrow pricing, SurveySparrow sharing channels, SurveySparrow WhatsApp surveys
  3. TypeformPolished, conversational forms. Best when people outside your team answer and the experience affects whether they finish.Open-ended replies: Typeform's AI analysis reads and groups written answers on Growth plans and Enterprise, and works best on English forms.Watch out for: 10 responses a month on free and 100 on Basic.Sources: Typeform, Typeform free plan, Typeform pricing, Typeform AI analysis
  4. EnformDescribe what you want to ask and Enform writes the survey. It reads the replies, counts what people said and drafts slides for the team.Open-ended replies: This is the main job. Enform reads the replies and counts what people said, and every count opens the replies behind it. Free reads your latest 25 replies per form. Pro reads all of them.Watch out for: Enform is newer and connects to fewer apps than the older builders here. It has no payments inside forms, no HIPAA option and no paid panel of respondents, so you bring your own people. Free reads only your latest 25 replies per form and shows Enform branding. Pro is $10 a month. No in-app feedback widget.Sources: Enform plans
  5. Google FormsWorks with a Google account and can store responses in a Google Sheet. Best for quick, internal feedback.Open-ended replies: Gemini can summarize open-text answers once a question has 3 to 200 responses, but only on an eligible paid Google Workspace or Google AI plan.Watch out for: Plain design, and branching only from multiple-choice and dropdown questions.Sources: Google Forms responses in Sheets, Google Forms branching, Gemini in Google Forms

FAQ

What's the difference between a survey tool and a feedback tool?

They overlap. Survey tools build and send questionnaires; feedback tools often add recurring surveys, in-app prompts or reading help on top. The question to ask is whether the tool helps you read the answers on the plan you'll pay for.
No. Qualtrics, which owned Delighted, says it is no longer available, and delighted.com now points to a Qualtrics page.
Pick a tool that reads written answers on your plan, or set a fixed time each week to read them. SurveyMonkey (Team Advantage) and Typeform (Growth plans) have AI reading. Enform reads the replies and counts what people said, and each count opens the replies behind it.

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