Buyer's guide
Best NPS survey tools
Any tool can show you a 0-10 question and compute promoters minus detractors. What separates NPS tools is what they do with the open follow-up — the 'why' that turns a number into a fixable reason. Look for clean delivery (email, in-app, or link), segmentation so you can slice the score, and some way to read the verbatims without copying them into a doc one by one.
The shortlist
Enform
Runs the 0-10 question plus the open follow-up, then reads every verbatim for themes, sentiment, and quotes and drafts an editable deck (PPTX/PDF) — best for founders and PMs who want the reason behind the score, not just the number.
Delighted
Purpose-built NPS with email, web, link, and SMS delivery and clean trend reporting — best for teams who want a recurring NPS pulse live in an afternoon.
SurveyMonkey
Built-in NPS templates with benchmarks and segmentation — best for teams who want to compare their score against industry norms.
Typeform
An NPS template wrapped in a conversational, well-designed flow — best when the survey is customer-facing and completion rate matters.
Google Forms
A free way to ask the NPS question and collect responses in Sheets — best for a one-off score check when you'll do the math yourself.
Start with the AI-research option
Describe what you want to learn — Enform writes the questions, reads every response, and drafts the deck.
Try Enform freeFAQ
- How is the NPS score calculated?
- Take the percentage of promoters (9-10) and subtract the percentage of detractors (0-6). Passives (7-8) count toward the total but not the score, so the result ranges from -100 to +100. Most dedicated NPS tools compute this for you.
- Why does the open follow-up matter so much?
- The number tells you whether loyalty is moving; the follow-up tells you what to do about it. A tool that only reports the score leaves you watching it drop without knowing which fix to ship. Enform reads those follow-ups and themes them so the 'why' is as visible as the number.
- Which NPS tool is easiest to get running?
- Delighted is the fastest for a recurring NPS program with multi-channel delivery. For a one-off pulse you also want summarized, Enform gets you the score plus a written read on the verbatims in the same pass.
More guides & comparisons
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Tools that cover surveys, testing, and research synthesis.
Best survey tools for startups
Cheap, fast survey tools that fit a startup's research loop.
Enform vs Dovetail
A repository for collected research vs a prompt-to-deck research loop.
Enform vs Jotform
General-purpose form breadth vs a research loop that drafts the deck.