Survey template

Event feedback survey

Most post-event surveys ask 'how was it?' and get a polite seven out of ten. This one ties every question to the specific session and asks what people will do differently — so you learn what to keep and what to cut, not just an average rating.

Best for: Event organizers, marketers, and community teams running webinars, talks, and sessions.

The questions

1. 01Which session or event is this feedback about?Single selectPin the response to the specific session so feedback doesn't blur across the program.
2. 02How likely are you to recommend this event to a colleague?NPSEvent NPS — the loyalty signal that tells you whether the format is worth repeating.
3. 03What's one thing you'll do differently after attending?Long textA concrete takeaway is the truest measure of value — far better than a satisfaction score.
4. 04What was the most useful part of the session?Long textTells you what to keep.
5. 05What should we cut or change next time?Long textTells you what to drop — people are franker about cuts than about praise.
6. 06How would you rate the session overall?RatingQuick numeric anchor; the open answers carry the real signal.
7. 07What topic would you want us to cover next?Short textBuilds the next event's agenda straight from the audience.

How to run it well

• Send within an hour of the session ending — recall and response rate both fall off a cliff overnight.
• Lead with the 'what will you do differently' question; a concrete behavior change is a stronger outcome signal than any star rating.
• Separate 'keep' from 'cut' into two questions — a single 'feedback' box gets you praise and almost no actionable cuts.
• Tag responses by session so a strong talk and a weak one don't average into a meaningless middle.
• Feed the 'what topic next' answers straight into your next agenda; the audience is telling you what they'll show up for.

FAQ

When should I send an event feedback survey?

Immediately after the session, ideally within the hour. The experience is fresh, attention is still on the event, and response rates are highest before people move on with their day.

Should I ask for a rating or open feedback?

Both, but weight the open answers. The rating gives you a trendline across events; the 'what to keep and cut' answers tell you what to actually change. A number alone can't drive a decision.

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