What's a good PMF score?

Sean Ellis found that products where 40%+ of users would be 'very disappointed' to lose access tend to have sustainable growth. Below 40%, focus on the segment that says 'very'.

When is it too early to measure PMF?

If you can't survey at least ~40 activated users, you're measuring noise. Get more people to the core value first.

Survey template

Product-market fit survey

The core PMF question is one line — but the follow-ups are what make it useful. This template finds not just whether you have fit, but which segment feels it most.

Best for: Early-stage teams measuring product-market fit and finding their core user.

The questions

01How would you feel if you could no longer use this product?Single selectVery disappointed / Somewhat / Not disappointed — 40%+ 'very' is the PMF benchmark.
02What type of person do you think would most benefit from this?Long textYour users describe your ICP better than you can.
03What is the main benefit you get from it?Long text
04What's the one thing we could improve for you?Long text
05What would you likely use instead if it disappeared?Short text
06What's your role?Short textLets you slice the 40% by segment.

How to run it well

Only survey activated users — people who reached the core value at least twice.
Segment the 'very disappointed' group and study what they have in common; that's your beachhead.
Re-run quarterly to track the score as you ship.
Read the 'main benefit' answers verbatim — they become your best marketing copy.

Launch this in 60 seconds

Paste these into Enform — or just describe what you want to learn and it writes the questions, reads every response, and drafts the deck.

Use this template free

FAQ

What's a good PMF score?: Sean Ellis found that products where 40%+ of users would be 'very disappointed' to lose access tend to have sustainable growth. Below 40%, focus on the segment that says 'very'.
When is it too early to measure PMF?: If you can't survey at least ~40 activated users, you're measuring noise. Get more people to the core value first.

Related templates

NPS surveyThe 0-10 question plus the open follow-up that explains the score.Customer satisfaction (CSAT) surveyMeasure satisfaction on a real interaction, not a vague overall rating.Onboarding feedback surveyFind exactly where new users stall before they reach value.Feature prioritization surveyForced-tradeoff questions that separate must-haves from nice-to-haves.