Website feedback survey
'How would you rate our website?' gets a number and a shrug. This survey starts with the task the visitor came for, then asks whether they finished it and where they got stuck. You get a page and a step to fix, not an opinion about colors.
Best for: Marketing, web and product teams working out why visitors leave without signing up or buying.
Use this template freeWhat did you come here to do today?
A live preview of this template. Click through it. Nothing gets sent.
The questions
- 1What did you come here to do today?Long textThe anchor. Every later answer is read against this.
- 2Were you able to do it?Single selectYes / Partly / No. Whether people finish what they came for is the number to watch.
- 3If not, where did you get stuck?Long text
- 4Was there anything you expected to find but couldn't?Long textMissing pages and confusing menus show up here.
- 5How easy was it to find what you needed?Opinion scale
- 6What nearly made you leave without finishing?Long text
- 7What's one thing we could change to make this easier?Long text
Sample replies, counted
These replies are made up to show the method.
Asked: If not, where did you get stuck?
couldn't find pricing anywhere, is it a secret
Couldn't find pricingThe signup form kept saying my company email was invalid. It's a .studio domain.
Signup form errorI wanted to see what the Team plan costs for 12 people and the pricing page only shows up to 5 seats
Couldn't find pricingSearched the help center for 'export' and got zero results.
Help search came up emptyPricing link in the footer goes to a 404.
Couldn't find pricingSignup asked for a phone number and I bailed.
Signup form errorthe video on the homepage wouldn't play on my phone
Other
| Label | Replies |
|---|---|
| Couldn't find pricing | 3 |
| Signup form error | 2 |
| Help search came up empty | 1 |
| Other | 1 |
Three of seven got stuck on pricing, including a broken footer link. Fix that link today and add a larger-team row to the pricing page. Then look at the two signup form failures.
How to run it well
- Show it when someone is about to leave, or after some time on a key page. A survey on arrival asks about a visit that hasn't happened yet.
- Open with 'what did you come to do' so every other answer is tied to a real task.
- Group the 'No' and 'Partly' answers by page. Failed visits pile up on a few pages, and that's your fix list.
- Save the page address with each response, so 'I couldn't find pricing' points to a place you can fix.
- Read 'what nearly made you leave' first. Those are the snags costing you sign-ups today.
When not to use this: If you want to know why someone bought rather than whether the site worked, send a post-purchase survey after checkout instead.
FAQ
On-site popup or a separate form?
Why ask about the task instead of design preferences?
Where the method comes from
Related templates
- Support ticket satisfaction surveyRate one closed ticket: was it fixed, how hard was it, how did the agent do.
- Demographic surveyShort, optional role, size, industry and region questions to split results.
- Post-purchase surveyCatch why they bought and what nearly stopped them while it's still fresh.
- Product feedback surveyWhat they tried to do, what worked, and the one change they'd make.