Survey template

User interview script (Mom Test)

Good discovery isn't about pitching your idea — it's about their life. This script keeps every question grounded in what people have actually done, so you don't walk away with false validation.

Best for: Founders and researchers doing problem-discovery and customer interviews.

The questions

1. Walk me through the last time you ran into this problem.

   Long text

   Specific past episode > general opinion.

2. How did you handle it? What tools or steps did you use?

   Long text

3. What was the most frustrating part of that?

   Long text

4. How often does this come up for you?

   Single select

   Daily / Weekly / Monthly / Rarely — frequency reveals real pain.

5. What have you tried to fix it, and why didn't it stick?

   Long text

6. If you've paid for anything to help with this, what was it?

   Short text

   Existing spend is the strongest signal that the problem is real.

7. Who else on your team deals with this?

   Short text

How to run it well

• Never describe your idea before asking these — you'll bias every answer.
• Chase specifics: 'tell me about the last time' instead of 'do you usually'.
• Silence is your friend — let people fill it; that's where the real answer lives.
• Look for emotion and existing workarounds; those mark problems worth solving.

FAQ

Why ask about the past instead of the future?

People are terrible at predicting what they'll do or pay, but reliable about what they've already done. The Mom Test builds every question on real history.

Can I run a Mom Test script as a form instead of a live call?

Yes — async written responses scale better and remove interviewer bias. Enform's branching keeps it conversational so answers stay rich.

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